First...  Perfectionism Is Impossible

Parents already get a nonstop stream of advice on how to raise their kids, what to eat, and what to avoid. Enough stress already, let’s keep it fun... make smol changes & watch them add up—one smol win at a time!

Buckle up—these stats are kinda terrifying

  • 90% of children’s toys are still made of plastic

  • Children in Western countries get about 40 pounds of plastic toys each year

  • The toy industry uses 3.9 million tons of plastic annually

  • Nearly 80% of all toys end up in landfills, incinerators, or the ocean

Now breathe—Buying our products means backing a company on a mission to shake up the plastic dominate kids' product industry with sustainable, eco-friendly solutions.