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Sustainable solution to plastic-filled goodie bags with a line of eco-friendly toys.

First... perfectionism is impossible

Parents already get a nonstop stream of advice on how to raise their kids, what to eat, and what to avoid. Enough stress already, let's keep it fun... make smol changes & watch them add up, one smol win at a time!

Buckle up

These Stats Are Kinda Terrifying

The toy industry is widely considered the most plastic-intensive industry in the world.

90% of children's toys are made of plastic.

Children in Western countries get about 40 lbs of plastic toys each year.

The toy industry uses roughly 3.9 million tons of plastic annually.

Nearly 80% of all toys end up in landfills, incinerators, or the ocean.

Now breathe...

Buying our products means backing a company on a mission to shake up the plastic-dominated kids' product industry with sustainable, eco-friendly solutions.

See the references for these statistics

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